The quick commerce sector in India is experiencing unprecedented growth, with major players aggressively expanding their dark store networks across the country. This month has seen significant expansion from Blinkit, Zepto, and Swiggy Instamart as they race to capture market share in both metropolitan and tier-2 cities.
Market Overview – August 2025
India’s quick commerce market has transformed dramatically, with Zomato’s Blinkit leading India’s quick commerce with a 40% market share, leveraging 639 dark stores. The sector continues to expand rapidly as companies focus on geographical expansion and increased store density.
Blinkit’s Strategic Expansion
Recent City Expansions
Blinkit has expanded into Kochi, Bhatinda, Haridwar, and Vijayawada, marking its entry into smaller tier-2 cities. The expansion strategy includes specific focus on increasing dark store density in existing markets.
Expansion Strategy Focus
The expansion strategy focuses on Metro Growth: Increasing dark store density in Delhi NCR, Mumbai, and Bengaluru from current 150-200 stores per city to 300+ by Q3 2025, and Tier-1 City Penetration: Doubling the number of dark stores in Pune, Hyderabad, and Chennai to achieve 10-minute delivery.
Key New Locations
Kochi Operations:
- First Store Location: Located in Kaloor and will be serving Kaloor Stadium, Palarivattom, Jawahar Nagar and other nearby areas
- Local Partnerships: Amazing local brands like Milma Milk, Ajmi Puttu Podi and Eastern Masalas onboard already
- Contact: Available through Blinkit app and website
Special Initiative:
- Laxmi Nagar Silent Store: Blinkit’s first ‘Silent Store’ in India, run by 20 specially abled individuals who are unable to hear and speak
Contact Information – Blinkit
- Customer Service: Available through mobile app
- Website: www.blinkit.com
- Partnership Inquiries: blinkit.com/partner
- Franchise Opportunities: blinkit.com/franchise
- Headquarters: Gurgaon, Haryana (Part of Zomato)
Zepto’s Rapid Geographic Expansion
Recent Market Entries
Zepto is live in about 20 cities, having recently launched in Nashik, Chandigarh, Ahmedabad, Rajkot and Surat, among others. They are about to launch in Tier-2 cities like Vadodara, Kurukshetra, etc.
Infrastructure Scale
The company currently operates over 600 dark stores and is valued at over $5 billion as of August 2024, operating over 250 dark-stores across ten metropolitan areas in India.
New Store Locations – August 2025
Recently Launched Cities:
- Nashik, Maharashtra
- Chandigarh, Punjab
- Ahmedabad, Gujarat
- Rajkot, Gujarat
- Surat, Gujarat
Upcoming Tier-2 Expansions:
- Vadodara, Gujarat
- Kurukshetra, Haryana
Contact Information – Zepto
- Headquarters: Bengaluru, Karnataka
- Customer Service: Available through Zepto mobile app
- Website: www.zepto.co.in
- Corporate Contact: Available through official website
- Founded: July 2021 by Aadit Palicha and Kaivalya Vohra
Swiggy Instamart’s Nationwide Rollout
Major Expansion Milestone
Swiggy Instamart has expanded 10-minute delivery to 100 cities in India, with this expansion including 32 new cities in 2025, such as Raipur, Siliguri, Jodhpur, and Thanjavur.
Recent City Additions
Over the past two months, Swiggy Instamart has launched in 11 new cities, including Rajkot, Thrissur, Mangalore, Kanpur, Udaipur, Warangal, Salem, Amritsar, Bhopal, Varanasi, and Ludhiana.
New Store Locations – August 2025
Recently Added Cities (2025):
- Raipur, Chhattisgarh
- Siliguri, West Bengal
- Jodhpur, Rajasthan
- Thanjavur, Tamil Nadu
- Rajkot, Gujarat
- Thrissur, Kerala
- Mangalore, Karnataka
- Kanpur, Uttar Pradesh
- Udaipur, Rajasthan
- Warangal, Telangana
- Salem, Tamil Nadu
- Amritsar, Punjab
- Bhopal, Madhya Pradesh
- Varanasi, Uttar Pradesh
- Ludhiana, Punjab
Contact Information – Swiggy Instamart
- Customer Service: 080-67466729
- Website: www.swiggy.com/instamart
- Corporate Press: press@swiggy.in
- Headquarters: Bengaluru, Karnataka
- Support: Available through Swiggy mobile app
Store Comparison Table – August 2025 Expansion
| Platform | New Cities Added | Total Cities | Dark Stores | Market Share | Key Expansion Focus |
|---|---|---|---|---|---|
| Blinkit | 4+ (Kochi, Bhatinda, Haridwar, Vijayawada) | 30+ cities | 639 stores | 40% | Tier-2 cities, Metro density |
| Zepto | 8+ (Nashik, Chandigarh, Ahmedabad, etc.) | 20 cities | 600+ stores | 15-20% | Gujarat expansion, Tier-2 focus |
| Swiggy Instamart | 32 cities in 2025 | 100 cities | 400+ stores | 25-30% | Pan-India coverage |
Regional Expansion Breakdown
North India Expansion
| Platform | New Locations | Key Areas Served | Contact/Service Center |
|---|---|---|---|
| Blinkit | Haridwar, Bhatinda | Punjab, Uttarakhand | Delhi NCR Hub |
| Zepto | Chandigarh, Kurukshetra | Punjab, Haryana | Northern Regional Office |
| Swiggy Instamart | Amritsar, Ludhiana, Kanpur, Varanasi | Punjab, UP | Gurgaon Operations |
West India Expansion
| Platform | New Locations | Key Areas Served | Contact/Service Center |
|---|---|---|---|
| Blinkit | – | Existing operations | Mumbai Hub |
| Zepto | Nashik, Ahmedabad, Rajkot, Surat, Vadodara | Maharashtra, Gujarat | Mumbai/Pune Regional |
| Swiggy Instamart | Rajkot, Udaipur, Jodhpur | Gujarat, Rajasthan | Mumbai Operations |
South India Expansion
| Platform | New Locations | Key Areas Served | Contact/Service Center |
|---|---|---|---|
| Blinkit | Kochi, Vijayawada | Kerala, Andhra Pradesh | Bangalore Hub |
| Zepto | – | Existing operations | Bangalore HQ |
| Swiggy Instamart | Thrissur, Mangalore, Salem, Thanjavur, Warangal | Kerala, Karnataka, TN, Telangana | Bangalore HQ |
East India Expansion
| Platform | New Locations | Key Areas Served | Contact/Service Center |
|---|---|---|---|
| Blinkit | – | Existing operations | Kolkata Hub |
| Zepto | – | Limited presence | Regional Office |
| Swiggy Instamart | Siliguri | West Bengal | Kolkata Operations |
Central India Expansion
| Platform | New Locations | Key Areas Served | Contact/Service Center |
|---|---|---|---|
| Blinkit | – | Limited presence | Regional Centers |
| Zepto | – | Upcoming expansion | Regional Planning |
| Swiggy Instamart | Raipur, Bhopal | Chhattisgarh, MP | Central Regional Office |
Technology and Infrastructure Details
Dark Store Network Specifications
Average Dark Store Coverage:
- Service Radius: 2-3 km per location
- Product Range: 2,000-4,000 SKUs per store
- Delivery Promise: 10-20 minutes average
- Operating Hours: 6:00 AM – 2:00 AM (varies by location)
Delivery Network Features
- Real-time GPS Tracking: All platforms offer live order tracking
- Multi-payment Options: UPI, Cards, Cash on Delivery, Digital Wallets
- Customer Support: In-app chat, phone support, email assistance
Useful Links and Resources
Official Platforms and Apps
- Blinkit: www.blinkit.com | Mobile App: Google Play Store, Apple App Store
- Zepto: www.zepto.co.in | Mobile App: Google Play Store, Apple App Store
- Swiggy Instamart: www.swiggy.com/instamart | Integrated with Swiggy App
Partnership and Business Opportunities
- Blinkit Partnership: blinkit.com/partner
- Blinkit Franchise: blinkit.com/franchise
- Swiggy Partner: Contact through corporate website
- Zepto Business: Available through official website
Customer Support Resources
- Blinkit: In-app support and FAQ section
- Zepto: Mobile app customer service
- Swiggy Instamart: 080-67466729 or in-app support
Industry Resources and News
- Indian Retailer: www.indianretailer.com – Quick commerce industry updates
- Business Standard Startups: Industry expansion news and analysis
- Economic Times Retail: Market trends and company updates
Investor and Corporate Information
- Zomato (Blinkit Parent): Listed on NSE/BSE
- Swiggy Corporate: Private company, IPO planned
- Zepto Funding: Series E funding completed, valuation updates
Career Opportunities
- Blinkit Careers: Available through Zomato careers page
- Zepto Jobs: zepto.co.in/careers
- Swiggy Careers: careers.swiggy.com
Information compiled as of August 23, 2025. Store locations and contact details are subject to change as companies continue rapid expansion. Please verify current service availability in your area through official apps and websites.
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